{"id":76821,"date":"2017-04-17T10:22:58","date_gmt":"2017-04-17T10:22:58","guid":{"rendered":"http:\/\/usa.timesofnews.com\/european-cheese-imports-serve-up-tough-choice-for-champagne.html"},"modified":"2017-04-17T10:22:58","modified_gmt":"2017-04-17T10:22:58","slug":"european-cheese-imports-serve-up-tough-choice-for-champagne","status":"publish","type":"post","link":"https:\/\/usa.timesofnews.com\/breaking-news\/political\/european-cheese-imports-serve-up-tough-choice-for-champagne.html","title":{"rendered":"European cheese imports serve up tough choice for Champagne"},"content":{"rendered":"<p>More European cheese is set to ship to Canada tariff free this summer, as a hotly anticipated part of the EU trade deal rolls in.<\/p>\n<p>Nearly 18,000 tonnes\u00a0may sound like a lot. It&#8217;s actually a\u00a0rare, thin\u00a0slice of Canada&#8217;s tightly controlled cheese market.<\/p>\n<p>The knives are out among those eager to carve it up for themselves.<\/p>\n<p>So Trade Minister Fran\u00e7ois-Philippe Champagne has a tough call to make: who gets to import it\u00a0and reap the rewards?<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.cbc.ca\/news\/politics\/ceta-implementation-malmstrom-canada-1.4039484\">&#8216;We are ready&#8217;: Canada-Europe trade deal set to kick in, mostly, by July 1<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.cbc.ca\/news\/politics\/dairy-compensation-announcement-ceta-thursday-1.3845003\">$350M dairy programs to help dairy farmers, processors compete under CETA\u00a0<\/a><\/strong><\/li>\n<\/ul>\n<p>Proponents of the Comprehensive Economic and Trade Agreement (CETA) stoked\u00a0expectations among cheese lovers eager for high quality, lower-priced options.\u00a0<\/p>\n<p>The trade department sought advice on how to allocate the new tariff rate quota (TRQ) last year, but has kept\u00a0mum about what it heard and what it intends to do.<\/p>\n<p>Sylvain\u00a0Charlebois, a researcher in food distribution and dean of Dalhousie University&#8217;s Rowe School of Business, said consultations were\u00a0&#8220;highly politicized.&#8221;<\/p>\n<p>But if new quota\u00a0isn&#8217;t divvied up correctly, he said, &#8220;you actually can jeopardize the quality of the products that we already have.&#8221;<\/p>\n<h2>&#8216;Difficult to justify politically&#8217;<\/h2>\n<p>Retailers argue\u00a0they should import all the new cheese\u00a0because that&#8217;s what&#8217;s most efficient.<\/p>\n<p>Not so fast, Canada&#8217;s dairy sector says: we&#8217;re the ones whose products are threatened, so we should get a cut\u00a0to offset that risk.<\/p>\n<p>Quebec Agriculture Minister\u00a0Laurent\u00a0Lessard\u00a0has weighed in, asking\u00a0Champagne, who represents a rural Quebec riding, to support the domestic industry by\u00a0allocating\u00a0import quota to\u00a0processors.<\/p>\n<p>&#8220;The government needs to make a decision, and make an announcement quickly in order to prepare,&#8221; Jacques Lefebvre\u00a0said.<\/p>\n<p>As head of the association representing Canada&#8217;s dairy processors, he&#8217;s worried\u00a0smaller operations\u00a0will be disadvantaged if it&#8217;s all done\u00a0in a rush before CETA is provisionally applied on July 1.<\/p>\n<p>Creating a profitable new business line for big retailers &#8220;is difficult to justify politically,&#8221; Lefebvre\u00a0said.<\/p>\n<h2>Will demand last?<\/h2>\n<p>Canadian dairy prices are controlled by limiting how much\u00a0milk farmers can sell. Imports are strictly regulated: beyond\u00a0a\u00a0negotiated quota, the tariffs on\u00a0incoming dairy\u00a0products are so high they&#8217;re priced out of the market.<\/p>\n<p>In talks\u00a0with the EU, Canada agreed to more tariff-free cheese, equivalent to\u00a0about\u00a0two per cent of Canada&#8217;s overall milk production.<\/p>\n<p>The government will allocate\u00a016,000 tonnes of new, tariff-free quota annually for fine cheeses\u00a0and 1,700 tonnes for industrial cheese.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/i.cbc.ca\/1.3862925.1479851403!\/cpImage\/httpImage\/image.jpg_gen\/derivatives\/original_620\/eu-europe-canada-trade-dairy-aid-20161110.jpg\" alt=\"EU Europe Canada Trade Dairy Aid 20161110\" width=\"100%\" \/><\/p>\n<p class=\"figure-caption\">Canada&#8217;s dairy industry fears losses from the new EU trade deal. Dairy processors and farmers argue that being able to profit from the new cheese imports would help them survive and compete down the road. (Sean Kilpatrick\/The Canadian Press)<\/p>\n<p>CETA also requires Canada to reallocate\u00a0800\u00a0tonnes\u00a0currently held by other countries to the EU, on top of the 13,471 tonnes\u00a0of European cheese that already enter tariff free under World Trade Organization (WTO) rules.<\/p>\n<p>Imports make up about five per cent of Canada&#8217;s current market. The new EU cheese will bump\u00a0that to nine per cent (7.5 per cent will be from Europe.)<\/p>\n<p>Champagne&#8217;s department says\u00a0demand is rising\u00a0by about one per cent per year, so as the EU\u00a0imports increase gradually over five years, the Canadian industry will\u00a0adjust.<\/p>\n<p>But this growth in sales\u00a0\u2014 something Canadian cheesemakers argue they drove, with their marketing\u00a0\u2014 goes to Europeans, in return for <a href=\"http:\/\/www.cbc.ca\/news\/canada\/calgary\/canada-eu-trade-agreement-ceta-alberta-farmers-1.3984334\">other things Canada gained\u00a0in CETA.<\/a><\/p>\n<p>&#8220;Demand is robust but is it going to last? Because we&#8217;re getting older,&#8221; Charlebois said. Plus,\u00a0many immigrants don&#8217;t see\u00a0dairy as\u00a0a major part of their diets.<\/p>\n<p>&#8220;Demographics will absolutely affect how big the pie will be going forward. And that&#8217;s going to affect the ability of some of our cheese to survive.&#8221;<\/p>\n<h2>&#8216;Not a replacement&#8217;<\/h2>\n<p>CETA\u00a0intends to shake up the market by requiring\u00a0at least 30 per cent of the new annual quota to go\u00a0to &#8220;new entrants&#8221; who don&#8217;t currently import cheese: a new entrant could be any\u00a0retailer, distributor,\u00a0cheesemaker or producer\u00a0co-operative that wants to expand product lines.<\/p>\n<p>Processors\u00a0are unlikely\u00a0to bring in cheeses that compete\u00a0with what they make \u2014 they&#8217;re more likely\u00a0to\u00a0import more unusual cheeses. Profit from their distribution could then\u00a0bolster\u00a0existing businesses.<\/p>\n<p>Grocers, on the other hand, care about\u00a0sales margins. While some cheeses sell\u00a0as loss leaders, the markup on cheese can be as high as 100 per cent, on top of what retailers charge\u00a0for product placement.<\/p>\n<p>Large retailers could\u00a0sell EU cheese under store brands. Canadian products could be replaced with European cheese, if that&#8217;s what&#8217;s profitable.<\/p>\n<p>In their pitch to the government, retailers have suggested import\u00a0quota be allocated based on a store&#8217;s current market share\u00a0\u2014 or in other words, where domestic cheese is already\u00a0selling.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/i.cbc.ca\/1.3935345.1484343872!\/cpImage\/httpImage\/image.jpg_gen\/derivatives\/original_620\/agropur-20161031.jpg\" alt=\"Agropur 20161031\" width=\"100%\" \/><\/p>\n<p class=\"figure-caption\">Domestic cheeses like these will soon have more foreign neighbours, as Canada&#8217;s trade deal with the European Union is expected to kick in this summer, bringing thousands of tonnes of new imports to grocery shelves across Canada. (Graham Hughes\/Canadian Press)<\/p>\n<p>\u200bDavid Wilkes, senior vice-president of the grocery division of the Retail Council of Canada, says the government has a &#8220;unique opportunity&#8221; to ensure\u00a0new cheeses\u00a0reach consumers efficiently.<\/p>\n<p>He said\u00a0giving\u00a0quota to processors or distributors could add 20 to 40 per cent to product costs.\u00a0<\/p>\n<p>&#8220;We recognize the need to support both domestic and imported products throughout our stores,&#8221; Wilkes\u00a0says.\u00a0&#8220;It&#8217;s not a replacement. It&#8217;s a growth opportunity for both categories.&#8221;\u00a0<\/p>\n<h2>&#8216;Not necessarily&#8217; lower prices<\/h2>\n<p>Will consumers pay less if retailers import it all?<\/p>\n<p>&#8220;It&#8217;s not necessarily a lower price point,&#8221;\u00a0Wilkes\u00a0said, noting that profit margins vary by store.\u00a0&#8220;That will be the decision of the individual retailers.&#8221;<\/p>\n<p>Cheese demand is highly elastic, Charlebois explains\u00a0\u2014 but consumers are used to paying for expensive cheese.<\/p>\n<p>&#8220;It&#8217;s a dangerous road&#8221; to predict stores will drop prices, he said. Why would they, when sales are up?<\/p>\n<p>Early on, consumers may\u00a0have more choice and there may be price wars. But then some businesses\u00a0may drop out.<\/p>\n<p>Less competition over time would be\u00a0&#8220;a highly undesirable scenario as far as I&#8217;m concerned,&#8221; the professor said.<\/p>\n<\/p>\n<p>Charlebois\u00a0suggests splitting quota between retailers, large processors and artisan businesses.<\/p>\n<p>&#8220;If you\u00a0don&#8217;t give quota to those in the [cheese]\u00a0business, you may penalize those who are actually doing well,&#8221; Charlebois\u00a0said. &#8220;My concern is that the real innovators in the industry will be forgotten.&#8221;<\/p>\n<\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More European cheese is set to ship to Canada tariff free this summer, as a hotly anticipated part of the EU trade deal rolls in. Nearly 18,000 tonnes\u00a0may sound like a lot. It&#8217;s actually a\u00a0rare, thin\u00a0slice of Canada&#8217;s tightly controlled cheese market. The knives are out among those eager to carve it up for themselves. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[84],"class_list":["post-76821","post","type-post","status-publish","format-standard","hentry","category-political","tag-political"],"_links":{"self":[{"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/posts\/76821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/comments?post=76821"}],"version-history":[{"count":0,"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/posts\/76821\/revisions"}],"wp:attachment":[{"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/media?parent=76821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/categories?post=76821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usa.timesofnews.com\/breaking-news\/wp-json\/wp\/v2\/tags?post=76821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}