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Beyonce signs deal with Adidas for ‘partnership of a lifetime’

Beyonce has announced a new collaboration: a creative partnership with Adidas.

The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyonce is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.

The Grammy-winning superstar says in a statement that she and the company “share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

She also calls the collaboration “the partnership of a lifetime for me.”

Article source: https://www.cbc.ca/news/business/beyonce-adidas-1.5086200?cmp=rss

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