Beyonce signs deal with Adidas for ‘partnership of a lifetime’

Beyonce has announced a new collaboration: a creative partnership with Adidas.

The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyonce is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.

The Grammy-winning superstar says in a statement that she and the company “share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

She also calls the collaboration “the partnership of a lifetime for me.”

Article source:


Related posts

Oil jumps as U.S. producers pull back, inventories drop

Times of News

Investors and employees in cannabis companies may be banned from entering U.S., report suggests

Times of News

‘They are scared’: CP workers say rookie engineers ill-prepared for dangerous job

Times of News