Neither the price nor the launch window would be too much of a surprise. That’s effectively the going rate for something that’s not a MVPD — a multichannel video programming distributor — like YouTube TV or Hulu with Live TV. And that baseline prices for Netflix ($8.99) is a bit of a misnomer — you’ll be paying more if you want things in high definition. And Disney+ likely will sell the everliving hell out of its $12.99 bundle that also includes Hulu and ESPN+.
One thing going for Apple, however, is that despite the name Apple TV+ won’t be shackled to just Apple TV or iOS devices. It’s also going to be available on anything that can run the new and expanded Apple TV app, which includes Samsung, LG, Vizio and Roku smart TVs, as well as Amazon Fire TV.
Article source: https://www.technobuffalo.com/apple-considering-999-price-apple-tv-bloomberg-reports