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Fans following Women’s EURO in record numbers

  • July 28, 2017
  • FOOTBALL

UEFA Women’s EURO 2017 is a biggest womanlike contest ever organized by UEFA and has been attracting TV, online and witness total to match.

TV

  • Cumlative assembly for organisation theatre of 81.5 million (up from 60.8 million in 2013).
  • Total assembly so distant up 116% (72.5 million) across 9 markets for that analogous information available: Finland, France, Germany, Iceland (matchday 1 2 only), Netherlands, Norway (matchday 1 2 only), Spain, Sweden, UK.
  • The biggest audiences have been in Germany, where 7 million viewers (24% marketplace share) watched them play Russia on ARD and 6.1 million (22.4% marketplace share) saw a diversion with Sweden on ZDF. Figures adult 22% from 2013 and 196% from 2009.

  • In France, 3.3 million (16.6% marketplace share) saw Les Bleues open their debate opposite Iceland on France 2, violence any assembly in 2013 and double a assembly on W9 for a 2015 FIFA Women’s World Cup opener opposite England. The channel also captivated an assembly of 1.4 million for Russia v Germany.
  • Channel 4 has had audiences of 2.2 million in UK for England games; 2009 final captivated 1.4 million on BBC.
  • Over 800,000 viewers watched Austria play Iceland on open broadcaster ORF, a marketplace share of over 30% and a top series ever for a women’s compare in Austria.
  • Audience boost in Norway is 93% from 2013.

Online

Total visitors to UEFA Women’s EURO sections on UEFA.com and mobile apps: 2,426,690 (2013 series for whole contest was 1.5 million).

In person

  • Total attendance: 148,458
  • All Netherlands matches sold-out
  • Opening assemblage for Netherlands v Norway of 21,700 a record for a Dutch women’s football game
  • 9,457 for Germany v Sweden top for diversion not involving a hosts
  • Thousands of supporters have assimilated a Fan Walks to a stadiums

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