There are 32 museums participating in the campaign, including the Whitney Museum of American Art, the Guggenheim Museum, the Studio Museum in Harlem, the Jewish Museum, the El Museo del Barrio, the Met Breuer, MoMA PS1 and many more institutions that are must-visits for people living in or traveling to NYC.
Article source: http://www.huffingtonpost.com/entry/museum-instagram-swap_us_5900a58de4b0af6d718a57af?section=us_new-york