H&M Is Collaborating With Erdem and Baz Luhrmann Is Directing the Campaign

July 14, 2017
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Better make room in your fall wardrobe! HM just announced its next exclusive design collaboration: The international mega-retailer is teaming up with Erdem, the London-based designer that dressed celebrities such as Kate Middleton, Gwyneth Paltrow, Reese Witherspoon, Emma Stone and more. The highly anticipated ERDEM x HM, which will have both women’s wear and menswear, will debut November 2.

If thatâ€™s not exciting enough, Oscar-nominated filmmaker Baz Luhrmann (he directed 2013â€™s The Great Gatsby and 2001’s Moulin Rouge!, to name a few) is set to direct the campaign. To celebrate the launch, Luhrmann is working on a mini movie with a script he’s penning. Watch the video above for a teaser of the film!

“For me, fashion is always about more than just clothing, it is a form of expression â€“ a standalone art form. I am excited to be collaborating with Erdem and HM to reveal the story of this unique collection,” Luhrmann said in a press release.

“I am so happy to collaborate with HM, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” Erdem added.

ERDEM x HM will be available in select stores and online at hm.com.Â

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