New licensing strategy will see BlackBerry’s name on more products

BlackBerry this week announced a new licensing strategy that will see its brand appear on devices outside of the mobile space. So, a BlackBerry washing machine, TV, or lawnmower might not be that unusual down the road.

The new strategy comes on the heels of a similar move announced last year, which saw TCL acquire the global rights to the BlackBerry brand.

“The company now pursuing additional endpoints which could include tablets, wearables, medical devices, appliances, point-of-sale terminals and other smartphones,” BlackBerry said in a release.

Article source: https://www.technobuffalo.com/2017/04/02/blackberrys-name-is-going-to-show-up-on-more-products/