Ads have invaded Google Home

The audio seamlessly blends in with the information already being recited, which has a lot of users peeved. It could indicate how Google may decide to do future promotional tie-ins. It’s unclear if Google will make these audio ads a regular occurrence, or if users can opt out.

Google provided a statement to The Verge about the audio, saying it isn’t an ad. “This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.” Most people would agree that, yes, it’s an ad after.

Ads are probably inevitable

The integration of the ad is pretty seamless, we’ll give Google that. But it’s off-putting when something that’s actively listening for your voice is suddenly spewing ads. Google is in the business of advertising, sure, but if the company had said the device would one day begin playing ads, I’m sure a lot of people would have opted not to buy it.

New Beauty the Beast promo is one way Google could monetize Home. cc: @gsterling @dannysullivan pic.twitter.com/9UlukSocrO

— brysonmeunier (@brysonmeunier) March 16, 2017

Article source: https://www.technobuffalo.com/2017/03/16/google-home-ads-beauty-and-the-beast/