Activision did quite well for itself in 2016. In fact, it did better than ever with a record-setting year, but it mostly has Blizzard to thank for that. As for its own properties, some of them came up short of expectations, and by this, we mean Call of Duty.
The most recent entry in the series, Call of Duty: Infinite Warfare, was met with poor reception from the very first reveal trailer. The year got more and more awkward as Battlefield 1 utterly demolished its competition and finally took Call of Duty’s throne on top of the first-person shooter genre.
Article source: https://www.technobuffalo.com/2017/02/10/activision-admits-that-call-of-duty-infinite-warfare-didnt-resonate-with-its-fans/