Just 5% of Super Mario Run downloads cross the finish line into sales

Nintendo’s first venture into the mobile space that could actually be qualified as a game, Super Mario Run, has been downloaded tens of millions of times, but only a tiny fraction of those downloads are actually translating into sales, the company reported in a recent financial call.

Nintendo revealed Super Mario Run has been downloaded 78 million times on iOS – it has yet to hit Android – but only 5% of those downloads have turned around into sales.

While that’s pretty much par for the course for freemium games, Nintendo president Tatsumi Kimishima said the company was hoping for a double-digit conversion rate.

Super Mario ran, and then he tripped

Article source: https://www.technobuffalo.com/2017/01/31/super-mario-run-sales-percentage-of-downloads/