Donald Trump’s mania with his ratings, even when he’s wrong, is zero new

Donald Trump’s mindfulness with TV ratings as explanation of his recognition — and his eagerness to elaborate them in self-indulgent and unconditionally fake ways — is zero new.

Both NBC executives and reporters dealt with this materialisation while Trump was hosting “Celebrity Apprentice.” The uncover was in a tip tier of ratings during a heyday, yet by a finish of Trump’s run as host, a Nielsen numbers had depressed dramatically.

Nevertheless, Trump continued to proclaim a series a No. 1 uncover on radio as late as Jan 2015, when he seemed during a Television Critics Association debate to foster a new season.

At a time, a existence module had slipped to an normal of about 7 million viewers, per Nielsen data, definition that it wasn’t usually not array one among primetime network series, yet in fact ranked in a 40s.

Many of a TV press in assemblage mocked Trump’s claims on Twitter, with one job him “delusional” and another observant he “has no fear about facts.” Mediaite assembled a comments underneath a headline, “TV Critics Laugh during Trump for Wrongly Boasting About Apprentice Ratings.”

But that was usually one instance of a long-running debate by Trump.

Television reporters, including former colleagues of cave during Variety, spoke of receiving phone calls from Trump to spin “Apprentice” ratings during a run.

In interviews with CNN’s Gloria Borger final June, former NBC executives also spoke about Trump’s diligence in observant a uncover was No. 1 prolonged after a numbers had declined.

Related: ‘Alternative facts:’ Why a Trump group is ‘planting a flag’ in fight on media

“In his mind, if we were array one once, we are always array one,” Jeff Gaspin, who oversaw existence programming for a network during a time, told Borger, adding that there was “no point” in editing Trump since a idea was to keep him happy and peaceful to perform and seem during network events.

Jim Dowd, who oversaw broadside for a uncover during NBC, added, “I’ve never seen anyone in a radio industry, and I’ve been in it 20 years, who cared as deeply about ratings, certain or negative, as Donald Trump.”

Trump’s fake claims about “Apprentice” ratings dominated a open apportionment of a TCA event in 2015, yet he was also asked about his impasse in politics. Trump pronounced he had no seductiveness in using for administrator of New York, and that he was clinging to his businesses.

Taking questions after a session, though, Trump pronounced he was still severely considering a presidential run, and that a deteriorate culmination of “Celebrity Apprentice” in Feb would means him copiousness of time before creation a preference but violating equal-time manners that would force him to give adult hosting a show.

“The final thing we need is another Bush,” he said.

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