Sydney Sweeney Unveils Lingerie Brand Syrn After Hollywood Sign Bra Stunt
Sydney Sweeney is sharing her hottest new designs with the world.
Sweeney, 28, announced that she’s launching her very own lingerie brand, Syrn, via Instagram on Tuesday, January 27. “The secret is finally out… say hello to @syrn 🤍,” she captioned a number of photos of herself modeling in the underwear. “This is lingerie you wear for YOU, no explanation, no apology,” she added. “SYRN is coming for you on 1.28 sign up now for early access at SYRN.com. There’s soo much more I can’t wait to show you. Xoxo, Syd.”
In the first pic, Sweeney stunned in a white outfit featuring a lace underwire corset that snatched her waist. Her top was finished with crisscross straps over her chest, adorned with a bow, and suspenders that cascaded down her thighs. The actress added even more heat to her look with sheer stockings and white cuffs on her wrists.
For glam, Sweeney donned bombshell makeup including black smokey eyeliner, pink lips and dewy skin. Her blonde hair was parted down the side and styled in bouncy curls.
In another shot, Sweeney posed in a field of roses while wearing a white halter bodysuit with a cheeky back. She accessorized with thigh-high tights and white gloves. The Anyone But You star made her look even more glamorous with Old Hollywood curls.
Sweeney also showed off her playful side in another outfit, complete with an ultra crop top featuring “Marry me, fly free” written on her chest. Underneath, she rocked a twisted bralette. She also pulled down her red shorts to show off her cozy boxers.
Finally, Sweeney rocked a white cami and mid-rise underwear. She gave the camera a soft smile while opting for minimal makeup.
Her fans shared their excitement to her brand in the comments section. “Omg congratulations!!!! Can’t wait to purchase some goodies 😍😍😍,” one wrote. A second gushed, “Congrats on this Syd!!! ❤️☺️ can’t wait to see more designs!!!” A third follower commented, “A NEED!!!!!!!!”
The actress’ launch came hours after she made headlines for draping bras on the Hollywood sign in a stunt that was “not authorized,” according to the Hollywood Chamber of Commerce.
A rep for the Chamber told Us in a statement, “The production involving Sydney Sweeney and the Hollywood® Sign, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it. The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood® Sign, so that anyone intending to use and/or access the Hollywood® Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so.”
Fans, meanwhile, praised the star for ensuring all eyes were on her launch.
Sweeney opened up about why she chose to create a lingerie line, sharing in a press release statement, per Cosmopolitan, “I was in the 6th grade with DDs. I hated the bra I had to wear.” She added, “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of SYRN.”
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Sweneey went on to say that she wanted to “create a place where women can move between all the different versions of who we are.” She added, “I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.”
The Euphoria star also told Elle, “Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back.”
Fans can shop Sweeney’s line, which is available in 44 sizes ranging from 30B to 42DDD at Syrn.com on Wednesday, January 28.Her pieces retail for under $100.
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Sydney Sweeney
Article source: https://www.usmagazine.com/stylish/news/sydney-sweeney-unveils-lingerie-brand-syrn-the-secret-is-finally-out/