Netflix says it plans to halt free password sharing before AprilNetflix to test paid features to stop users from freely sharing their accounts
Netflix’s policy on password sharing hasn’t changed yet for U.S. costumers. The company last month said it plans to roll out password-sharing features more widely by March 31, the end of the first quarter.
Netflix’s help center page for U.S. costumers notes “people who do not live in your household will need to use their own account to watch Netflix.”
The company last year first announced it would take measures to curb password sharing.Â
“Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business,” Netflix said in an earnings report.Â
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Netflix has been testing a paid-sharing model in Chile, Costa Rica and Peru since early last year.
In a letter to shareholders, the company said it expects to launch paid sharing “more broadly” by the end of March, but hasn’t specified prices or a rollout date.Â
In Chile, Costa Rica and Peru, users subscribed to a Standard or Premium plan “can share Netflix with someone who doesn’t live with them for less than the price of our Basic plan,” according to Netflix’s FAQ page.Â
the cheapest plan in the U.S. costs $6.99 per month.)
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with,” Netflix said in the letter.
Netflix says it uses information such as IP addresses, device IDs and account activity to detect devices within a household.
Netflix offers U.S. subscribers four plans to choose from: