Apple plans to roll out several new security features for customers by the end of the year, including end-to-end encryption for iCloud data.
The tech giant said Wednesday that it will expand the security options for iCloud, which allows iPad, iPhone and Mac users to back up data on the cloud. Users can now choose “Advanced Data Protection” to encrypt information such as device backups, photos and notes.
“At Apple, we are unwavering in our commitment to provide our users with the best data security in the world,” Craig Federighi, Apple’s senior vice president of software engineering, said in a statement. “We constantly identify and mitigate emerging threats to their personal data on device and in the cloud.”
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End-to-end encryption is a security feature that prevents anyone from reading protected data. In the case of an iMessage, for example, only the sender and the recipient can read the message. Not even Apple can view the contents of encrypted data. For iCloud, any data that goes back and forth between the cloud and a user’s devices is inaccessible to outside parties.
introduced Lockdown Mode for iOS 16. The feature blocks iPhone functions to protect users from hackers or spyware attacks.
Apple has faced criticisms for how well it protects user privacy through its products. Two women have filed a class-action lawsuit against Apple over AirTags – small devices used to track items like keys or luggage – claiming they are “dangerous” products used by stalkers.
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