Baby bottle company claims to have a fix for breast feeding woes. They’re emulating the experience.
- Emulait, a startup, has created a bottle that replicates the look and feel of the breasts a baby nurses.
- The company uses digital scans of a person’s breasts through a phone app to create the bottle lid.
- The starter kit, which costs $55, will be available to buy online in January.
When Veronica Nolan sold a Range Rover last year to the owner of a California startup that makes breastfeeding baby bottles, she was intrigued by the company’s business concept.
Nolan, a car-sales representative who lives in Carlsbad, California, was told the company used digital scans of a person’s breasts through a phone app to create a baby bottle lid that replicated the breasts’ shape, size and color, to encourage bottle feeding.