Half of Twitter users wouldn’t pay to use the site, survey shows

$8-a-month subscription plan. But half of frequent U.S. Twitter users said they wouldn’t use the social media platform if it required a monthly subscription, according to a recent survey conducted by The Harris Poll.  

Musk outlined Tuesday the new payment structure as part of a plan to fight spam accounts and squeeze revenue. The tech entrepreneur tweeted a meme Wednesday that said users may still use Twitter for free but without benefits.  

Among Twitter users, millennials, men and Black and Hispanic Americans reported being more likely to pay a subscription fee in the survey. 

The Harris Poll, a global market research and consulting firm, conducted the survey from Oct. 28 to Oct. 20, after Musk took over the company, among a nationally representative sample of 2,063 U.S. adults, with 1,212 being Twitter users. 

the reinstatement of suspended accounts, crushing hopes former President Donald Trump would be allowed back on the platform soon.  

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hate speech spiked on the platform, according to a study by Montclair State University.  

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Users expect big changes in Musk’s Twitter 

Seven in 10 Twitter users expect changers in their experience on the platform now that Musk is in charge. Close to two-thirds of users think Musk will improve Twitter as a product.  

Half of white and nearly half of millennial, Gen X and boomer users said Twitter will improve under Musk, but Gen Z and people of color are more skeptical. 

So far, one of the biggest changes Musk has proposed has been the new subscription plan, which will offer users verification and other benefits such as priority in replies, mention and search, and half as many ads.

The verification process is now free for users who meet certain requirements. 

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