He Created the Web. Now He’s Out to Remake the Digital World.

But Mr. Berners-Lee is taking a different approach: His answer to the problem is technology that gives individuals more power.

The goal, he said, is to move toward “the web that I originally wanted.”

“Pods,” personal online data stores, are a key technical ingredient to achieve that goal. The idea is that each person could control his or her own data — websites visited, credit card purchases, workout routines, music streamed — in an individual data safe, typically a sliver of server space.

Companies could gain access to a person’s data, with permission, through a secure link for a specific task like processing a loan application or delivering a personalized ad. They could link to and use personal information selectively, but not store it.

Mr. Berners-Lee’s vision of personal data sovereignty stands in sharp contrast to the harvest-and-hoard model of the big tech companies. But it has some echoes of the original web formula — a set of technology standards that developers can use to write programs and that entrepreneurs and companies can use to build businesses. He began an open-source software project, Solid, and later founded a company, Inrupt, with John Bruce, a veteran of five previous start-ups, to kick-start adoption.

“This is about making markets,” said Mr. Berners-Lee, who is Inrupt’s chief technology officer.

Inrupt introduced in November its server software for enterprises and government agencies. And the start-up is getting a handful of pilot projects underway in earnest this year, including ones with Britain’s National Health Service and with the government of Flanders, the Dutch-speaking region of Belgium.

Article source: https://www.nytimes.com/2021/01/10/technology/tim-berners-lee-privacy-internet.html