Ed Benguiat, a Master of Typography, Is Dead at 92

It was the Workshop School of Advertising Art, where he studied layout, design, typography and calligraphy. The cleavage-covering job, he said, developed into something more by happenstance.

“The lettering man was gone, and something was missing,” he recalled. “I said, ‘I can do it,’ and I did it, and that’s what started the ball rolling.”

Eventually he had enough skills to be hired, in 1953, by Esquire magazine, and in 1962 he joined Photo-Lettering Inc., a typesetting company, as typographic design director. He developed some 400 typefaces there.

In 1971 he joined the newly established International Typeface, making a quick impact there by retooling the typeface Souvenir. His revised version became immensely popular.

Article source: https://www.nytimes.com/2020/10/16/business/media/ed-benguiat-dead.html