Major League Baseball played its first night game under G.E. floodlights in 1935. Nick Holonyak, an engineer, developed the first visible light-emitting diode, or LED, at a G.E. lab in 1962. And the company’s connection to the light bulb was captured in its ubiquitous television commercials, which promised, “We bring good things to life.”
Article source: https://www.nytimes.com/2020/05/28/us/General-electric-light-bulb-business.html