State-run media stands ready to elevate those who reinforce Beijing’s message.
Mr. Kowal, the American video blogger, won millions of views on Bilibili, a video site popular among young Chinese people, for his virus-related content out of New York. His videos also got him a 50-minute live appearance on China Central Television, the state broadcaster, to talk about the field hospital in Central Park and the shortage of personal protective equipment.
Article source: https://www.nytimes.com/2020/04/22/business/china-coronavirus-propaganda.html