A Royal Instagram Mystery

It happened in neither, it turned out. Nor in June. Nor July.

Every day, without exception, from April 2, 2019, until Jan. 21, 2020 — through Guinness world record growth, the birth of Harry and Meghan’s baby Archie, and the seismic rupture that was their public departure from royal life — the size of Harry and Meghan’s Instagram audience failed to exceed that of William and Kate’s.

Was it coincidence that Instagram popularity appeared to align so unwaveringly with monarchical hierarchy? Or was there invisible mischief afoot?

A conspiracy was at play, conspiracy-minded corners of the Internet murmured.

A cross section of social media analysts, researchers and product developers disagreed about the degree to which the British royal family’s two most prominent Instagram accounts invite suspicion.

Some felt the growth and engagement patterns between the accounts could be explained by the unknowable workings of Instagram, which regulates the spread of content with the invisible force of a deep ocean current. Others saw in the data a possible shadow campaign, perhaps intended to inflate the appearance of one couple’s popularity over the other.

Representatives for both royal houses denied strenuously any suggestion that their social media teams had manipulated follower numbers.

Here is what we know:

April 2019, the month @SussexRoyal announced itself on Instagram, marked eight years since the first royal wedding of this generation: that of the first brother Prince William, to Kate Middleton. In those eight years, a trio of births had knocked the second son, Prince Harry, down the ladder of succession to his current spot, sixth in line to the throne. But the public’s longstanding affection for Harry (as indicated in public polls) remained. It — combined with the sparkling addition of his new romantic partner — meant that, since their engagement, Harry and Meghan, whom the younger prince met in 2016, had been channeling public energy and enthusiasm like palms on a plasma ball.

Article source: https://www.nytimes.com/2020/02/27/style/meghan-markle-instagram.html