Hallmark media CEO leaves 1 month after same-sex ad backlash

The conduct of Hallmark’s media business is withdrawal a association after 11 years, only a month after a flagship Hallmark Channel faced an cheer over a preference to lift an ad with a lesbian integrate kissing.

No reason was given for Bill Abbott’s departure, and no deputy was immediately named.

In a statement, Mike Perry, boss and CEO of Hallmark Cards, pronounced that with measureless foe from TV networks and streaming services, it is critical for a association to find “relevant new ways to grow a business.”

Abbott was CEO of Crown Media Family Networks, a association tranquil by Hallmark Cards. Crown Media’s flagship wire channel is The Hallmark Channel, famous for family-friendly programming, quite made-for-TV Christmas-themed movies.

In December, a Hallmark Channel’s preference to lift an ad featuring a same-sex integrate led to an cheer online. The association after topsy-turvy a decision.

Crown Media also operates a Hallmark Movies Mysteries and Hallmark Drama networks, subscription streaming use Hallmark Movies Now and e-book edition multiplication Hallmark Publishing.

Article source: https://www.cbc.ca/news/entertainment/hallmark-media-ceo-leaves-1.5436894?cmp=rss