Analyst: Roku increases its already-huge lead

The report also says that No. 2 is, unsurprisingly, Amazon’s Fire TV, which came in at 12 percent of sales in the first quarter. Samsung’s Tizen OS (meaning Samsung smart TVs) was at 11 percent. Android TV and Chromecast were lumped together and managed 9 percent. Forecasting ahead, Strategy Analytics expects Apple TV, interestingly, to head to the bottom, somewhere around 12 or 13 percent — and be surpassed by LG’s webOS-based smart TVs. Also worth a note is the continued uptick of Nintendo, which is expected to climb above 20 percent.

What’s all that mean? Roku — which from our own internal analytics most certainly is the most popular device — is doing just fine, in terms of selling stuff. And Roku itself has said that its best-sellers consistently are of the sub-$50 variety. Combine that with the fact that it’s also easy to use, and it’s clearly got a winning combination.

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