I hope the Chromecast isn’t being left for dead

Think of the streaming devices you can choose from today. While you shouldn’t overlook Google’s offering, the average person won’t ever consider Google’s Chromecast. Their attention is going to the Fire TV, Apple’s set-top box, and whatever comprises Roku’s lineup. Yet it wasn’t always like that. Up until recently, the Chromecast was an obvious pick.

Little about the product has changed, which isn’t a bad thing here. The Chromecast gained traction in home entertainment because, aside from being so cheap, it’s incredibly simple to use. For less than $40, you get a streaming device that requires a TV, Wi-Fi, and your mobile device.

So it’s strange to see Google, who loves making our lives easier, pull away from the Chromecast as a flagship product. The company’s been showing more interest in Android TV. That platform is certainly more robust, but I’m not so sure it’s better than Cast technology.

The war for dominance in the living room has enough space for multiple companies, and Google’s best strategy is pushing the Chromecast rather than Android TV.

Article source: https://www.technobuffalo.com/2018/06/08/chromecast-future-abandoned-android-tv/