AT&T raises price of grandfathered unlimited data plans yet again

ATT is raising the price of its grandfathered unlimited data plans yet again, continuing its recent annual tradition of making the data plan more expensive. First reported by MacRumors, a support page on ATT’s site relates that grandfathered unlimited data plans will see their price rise from $40 to $45.

ATT originally discontinued these data plans back in 2010, but users who were already on the plan were grandfathered in. However, throughout the years ATT has been gradually trying to nudge users to adopt a new plan, including the revamped unlimited data plans it launched in 2017, since the original plans don’t have a limit on the amount of data users can use.

The latest price hike comes just over a year after ATT raised the price from $35 to $40, which followed a similar price hike in 2016 from $30 to $35. Given ATT’s precedence, it looks like it’s going to be raising the price every year from here on out while trying to make its current data plans more appealing.

ATT’s current “Unlimited Choice Enhanced” and “Unlimited Plus Enhanced” plans come with a 22GB cap before you may be de-prioritized, but they start at $65 and $80, respectively, for one line, which is much pricier than the $45 grandfathered plan. It does seem like ATT is trying to close that gap little by little.

Users with grandfathered unlimited data should soon start receiving an email about the $5 price hike, which will take effect beginning in July.

Article source: https://www.technobuffalo.com/2018/06/07/att-raises-price-of-grandfathered-unlimited-data-plans-yet-again/