Andy Rubin breaks silence on Essential’s future

What’s next for Essential remains unknown as there’s a report out saying the company is exploring a sale with at least one potential suitor interested in acquiring its assets.

Essential could unload its entire portfolio of patents and workforce on someone else to create new mobile and connected devices. The potential suitor is unknown, but Essential is serious about the idea of selling itself as Credit Suisse is already shopping the company around. Maybe an acquisition will be announced this summer when most companies take a breather.

The PH-1, which was released last summer following several delays, was a complete disappointment. Essential shipped its first product with bugs making the long wait seem meaningless. Things quickly went south for Essential despite being filled with talent brought in from other companies.

Much of the blame falls on Andy Rubin, who believed his name and experience would trump all in the cutthroat mobile industry. Now the Android co-founder is breaking his silence on the matter as everyone waits to see if the company is sold, shuts down, and tries collecting new investments.

Here’s the statement posted on Twitter:

“We always have multiple products in development at the same time and we embrace canceling some in favor of the ones we think will be bigger hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products.”

Essential is working on “future, game-changing products” but specifics weren’t offered. The report laying out the company’s activities as of late revealed Rubin canceled the smart speaker/hub announced in 2017 as well as the PH-2. Rubin didn’t comment on a potential sale, but a leaked internal email shows what he’s thinking.

Article source: https://www.technobuffalo.com/2018/05/25/essential-ph2-canceled-andy-rubin-sale-response/