Motorola is making the same mistake that almost put it out of business

Motorola launched a whopping eleven phones last year. Mind you, that’s what I confidently counted off the top of my head. There could be more, especially if you consider regional releases.

What started with the Moto X, Moto G, and Moto E turned into a jumbo-sized portfolio including the Moto Z and Moto C. Break down each series and you’ll see a number of models within them. Motorola can’t logically explain why this is a good idea. You’re giving consumers more choice, but you’re giving them too much choice.

Unless your name is Samsung, you can’t get away with selling dozens of different phones simultaneously. Many have tried, and few have succeeded. Motorola, by the way, tried before and almost went out of business. So clearly Lenovo is ignoring history.

In 2018, Lenovo doesn’t seem interested in changing. The Moto G6 and Moto E5 families launched in April with three models… each. One announcement, six phones. Somehow Motorola is supposed to clearly delineate differences between them for everyday people to understand. During the Google-owned days, Motorola perfectly positioned itself with the mid-range Moto G and the entry-level Moto E while the flagship Moto X led the group.

Even the experts are confused. I’m immersed in technology personally and professionally, and there’s no easy way for me to describe how the Moto G6, Moto G6 Play, Moto G6 Plus, Moto E5, Moto E5 Play, and Moto E5 Plus are unique. Forget about specs, it’s tough just understanding the varying types of glass used on some of them.

Article source: https://www.technobuffalo.com/2018/05/17/motorola-phones-hurting-business/