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Users protest of issues after launch of PC Optimum rewards program

  • February 01, 2018
  • Business

The partnership of dual of Canada’s many renouned faithfulness rewards programs — PC Plus points and Shoppers Optimum — faced issues on Thursday as some members complained about their inability to register or entrance a new module online.

As of Feb. 1, members of both faithfulness programs were able to join a new program called PC Optimum, that would mix a change of points from a prior programs into one account.

But some users took to Twitter on a launch day to speak about their frustrations and problems in perplexing to join a new module on a website and the app.

Complaints ranged from people being incompetent to supplement points from their Shoppers Optimum accounts to a new module to people job a whole rollout a failure. 

‘Massive interest’ 

In response to a issues, Loblaw spokesperson Catherine Thomas told CBC News that a launch did have a “couple of bumps” since a association was saying large seductiveness in a program. 

“We’ve successfully converted a outrageous series of members already. More importantly, we are coming scarcely one million exchange with business earning and saving PC Optimum points,” she said.

“We continue to concentration on creation this a seamless acclimatisation routine for a members. Further, a emanate associated to downloading a app has been resolved,” she added.

But even after her response, some users were still angry on Twitter about being incompetent to send their Shoppers Optimum points to a new module online.

Trouble joining points

Later, Thomas certified that there were a few hurdles with “online linking” and a association was operative fast to solve a issue.

“In a meantime, business can still barter their cards in store and start a acclimatisation process,” she said.

Bringing together 19 million members opposite 2,500 stores has brought enthusiasm and some issues, as expected, Thomas said.

The new faithfulness program had been prolonged anticipated since Loblaw bought drug store sequence Shoppers Drug Mart in 2014.

Points can be collected and spent at all of Loblaw’s sell brands, including: 

  • Real Canadian Superstore.
  • Atlantic Superstore. 
  • City Market. 
  • No Frills. 
  • Independent.
  • Zehrs. 
  • Loblaws. 
  • Shoppers Drug Mart. 
  • Shoppers Home Health Care.
  • online during JoeFresh.com and BeautyBoutique.ca.

In Quebec, however, a involuntary program merger will not occur starting this month.

Shoppers Drug Mart operates underneath a name Pharmaprix in that range and a Pharmaprix Optimum module finished on Jan. 31. But, members have until May 2 to redeem their points or modify them to a new program.

User concerns

Loyalty label consultant Patrick Sojka said a uproar on amicable media expected comes from some users worrying the glitch could make them remove all their points or data would be mislaid in a conversion.

“You have people who are going to different Loblaws stores currently or Shoppers Drug Marts, who wish to emporium and I’m not 100 per cent sure if your aged cards will work,” he said.

He recommends members reason on to their profits for now to ensure they are properly credited once all a bugs have been worked out.

Meanwhile, notwithstanding Thursday’s technical glitch, sell and selling expert Brynn Winegard said that ultimately consumers mount to advantage from a partnership of a dual rewards program.

“The thought here is that it’s easier now to collect these points and afterwards easier to use those points during 2,500 stores as good as on a website. So, you’re some-more expected to get rewards,” she said.

Article source: http://www.cbc.ca/news/business/pc-shoppers-optimum-1.4513991?cmp=rss

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