Cortana is already dead, and only Microsoft is to blame

Yet again Microsoft showed up late and thought an opening in the market would be waiting. Of course there wasn’t, and now one suspects that the company could find itself wondering whether or not it should abandon the service. The reality of the situation is that, from the moment it came into existence, Cortana faced an uphill battle before falling dead in front of the competition.

Cortana, which is named after the popular Halo character, was born in 2013. Its maker spent years developing her with artificial intelligence at the core. Microsoft finally put the digital assistant on Windows Phone in 2014 and Windows 10 in 2015, the latter proving to make some noise considering neither Amazon nor Google had managed to get their offerings onto computers yet.

Phones didn’t have modern digital assistants before Cortana’s arrival, but they did have similar services. Apple’s Siri had debuted on the iPhone in 2011. Google Now, meanwhile, launched in 2012. Cortana didn’t necessarily do any of the things those other two couldn’t. And, because it was on an always-struggling mobile operating system, no one ever got to see Cortana in action. The masses were enjoying Siri on iOS and Google Now on Android. Microsoft unfortunately couldn’t even make a splash because Windows Phone was failing.

Jump to the integration on Windows later on, and Microsoft seemed to at least have itself a small victory. Any computer running Windows 10 could leverage the power of artificial intelligence without the need for a standalone app/program.

The problem with that, however, is the lacking need for a new all-in-one location to gather information. Our phones do that with notifications, and both Windows and macOS also have a wealth of alternatives. What I mean by this is that, if you want something like a calendar reminder with time updates, your phone is already taking care of that and even your computer’s calendar feature can as well. Cortana didn’t quite seem useful once the initial buzz of a digital assistant on a computer fizzled out. Plus, no one asked for another digital assistant to join the party.

Digital assistants are no longer limited to phones and computers. Now you can find them on speakers, televisions, smartwatches, tablets, earbuds, and more. To no one’s surprise, Microsoft sent Cortana to those form factors well after Amazon and Google did so. Somehow the company didn’t quickly think to expand availability in a simple way.

The tardiness really hurt here. Had Microsoft been able to put Cortana on speakers around the same time Amazon did with Cortana, maybe it would’ve gained a little momentum. But that didn’t happen and now Google Assistant-powered devices including speakers are popping up frequently. Barely any of the usual partners have decided to stand at Microsoft’s side, and that’s because the other two ecosystems are much more viable.

Just one Cortana-powered speaker has been introduced in the last four months. Harman Kardon is the sole brand who felt an underwhelming digital assistant deserved a smart speaker while the Echo and Google Home are doing a fine job filling homes and office spaces with intelligence and quality sound.

Article source: https://www.technobuffalo.com/2018/01/25/cortana-is-dead/