Shoppers Optimum merging with PC Plus points to make 1 faithfulness module for both stores

Loblaw Companies Ltd. and Shoppers Drug Mart are merging dual of a many renouned faithfulness indicate programs into one, in a new try called PC Optimum.

Starting Feb. 1, anyone who is a member of possibly PC Plus points or Shoppers Optimum will be grouped into the new points program, where their comment balances will be eliminated over during par.

• What does a finish of PC Financial meant for consumers?
• Canadians are hoarding $16 billion value of faithfulness points

The sole difference where a pierce isn’t involuntary is in Quebec, where Shoppers Drug Mart operates underneath the Pharmaprix name. In that province, the Pharmaprix Optimum module will finish on Jan. 31 subsequent year and members will have until May 2 that year to redeem their points or modify them during equal value to a new program.

The pierce has been prolonged expected ever since Loblaw bought a drug store sequence in 2014. The PC points module now has about 11 million members. Shoppers Optimum, meanwhile, depends 8 million members.

TD Bank analyst Michael Van Aelst says about half of that sum pool of 19 million members are already members of both programs, so a sequence is anticipating to grow by catering a other sequence to a other half.

All in all, points will amass and can be spent at all of a chain’s sell brands, including: 

• Real Canadian Superstore.
• Atlantic Superstore. 
• City Market. 
• No Frills. 
• Independent.
• Zehrs. 
• Loblaws. 
• Shoppers Drug Mart. 
• Shoppers Home Health Care.
• online during JoeFresh.com and BeautyBoutique.ca.

Once a complement is set up, members will be means to amass and spend points interchangeably during all a chain’s 2,500 opposite stores and websites.

While points will be changed over during par, it will be easier to acquire new ones during Shoppers than it will be during Loblaws.

Consumers will acquire 50 per cent some-more points for roughly any dollar spent during Shoppers Drug Mart locations to assistance comment for a aloft series of points indispensable for any emancipation level.

PC points members acquire 10 points for any $1 they spend. And to redeem $10 value of groceries costs them 10,000 points.

Galen Weston Jr., executive authority of Loblaw, is seen announcing a Shoppers Drug Mart partnership in Jul 2013. (Canadian Press)

Current Shoppers Optimum points members, meanwhile, also acquire 10 points for any $1 spent, though now usually have to redeem 8,000 points to get $10 value of goods. They’ll move to a complement of collecting 10,000 points for a initial emancipation level.

• Click here for a calculator to see how many points you’ll get after conversion

Van Aelst sums adult a changes like this: “Those that had redeemed some-more frequently during reduce tiers will see somewhat improved earnings while those that had formerly selected to maximize indicate value by stock-piling points to redeem during a top tiers will see somewhat reduce returns.”

“Conversion of existent Optimum points will be finished during a top authorised tier,” he said.

Customers of both bondage have been requesting this change for a while now, Loblaw’s senior vice-president of faithfulness and consumer insights Jim Noteboom said.

“Make it one program, that’s easy to know and easy to earn, with points that are redeemable during all stores,” he pronounced collectors told a association while it collected investigate on a faithfulness cards.

Follows separate with CIBC

Analyst conjecture about a points partnership has heightened given Aug when CIBC and Loblaw’s PC Financial announced they would finish their scarcely 20-year relationship.

• CIBC swallows PC Financial, rebrands as Simplii

In a place, CIBC launched Simplii Financial — a no-fee approach banking code — on Nov. 1. In a breakup, savings, chequing and debt accounts went with Simplii, while MasterCard credit cards and a PC Plus points module remained with PC Financial.

The change means PC Financial withdraw label holders no longer acquire PC points when regulating those cards.

Both companies pronounced that a finish of a company’s attribute with CIBC was separate to a preference to combine both programs, that has been in a works for a few years.

Article source: http://www.cbc.ca/news/business/loblaw-shoppers-optimum-pc-plus-loyalty-programs-1.4392494?cmp=rss