That Penny Lying On The Ground Could Be Worth $1,000

The game pieces have been placed in Austin, Texas; Charlotte, North Carolina; Chicago; Denver; Detroit; Los Angeles; Miami; New York City; San Diego and Washington, D.C.

Ally says the point of the contest is to inspire saving, no matter how small.

“We hope that people will have fun searching for Ally Lucky Pennies in their cities and that the campaign will inspire people to look at money in a different way,” Andrea Riley, Alley’s chief marketing officer, said in a release.

In an effort to help participants, the bank is tweeting out hints for each city.

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