Snapchat Spectacles are too expensive for regular users

Google’s vision of a hands-free computer didn’t exactly pan out when Glass was at peak consciousness a few years ago. Not only did the technology cost $1,500 but Glass surfaced all kinds of privacy concerns among non-wearers. That apparently isn’t something Snapchat is worried about, because the company has announced “Spectacles,” a new wearable that makes posting to your story a cinch.

Available this fall in black, teal or coral, the $130 video sunglasses will function exactly as you’d expect. Slip the sunglasses on, press a button near the hinge, and Spectacles will record 10 seconds of video, which will then be automatically added to your Snapchat story. For those concerned with privacy, a light near the lenses will indicate when video is being recorded.

The new “toy,” as it’s being referred it by Snap Inc. CEO Evan Spiegel, looks and sounds more like a fun side-project than an actual product. But Spiegel believe he’s onto something. For a company known for its social media app, why introduce a wearable at all? The Wall Street Journal spoke with Spiegel about his apparent “Eureka” moment.

Spiegel remembers testing a prototype in early 2015 while hiking with his fiancee, supermodel Miranda Kerr. ‘It was our first vacation, and we went to Big Sur for a day or two. We were walking through the woods, stepping over log, looking up at the beautiful trees. And when I got the footage back and watch it, I could see my own memory, through my own eyes—It was unbelievable. It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest thing I’d ever come to feeling like I was there again.’

At $130, Spectacles are affordable enough that die-hard Snapchat fans will likely pick them up out of curiosity. But as a mainstream gadget? That’s a much tougher sell. If anything, I wouldn’t be surprised to see these show up on celebrities, athletes, and more, as Snapchat attempts to further push its brand on millennials.

“We’re going to take a slow approach to rolling them out,” Spiegel explained to the WSJ. “It’s about us figuring out of it fits into people’s live and seeing how they like it.”

To see whether or not they might fit into your life, check out the video of Spectacles in action.

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