People Are Shunning Black Friday So They Can #OptOutside Instead

This year, in particular, I worry about the divisive tone pulling at our nation’s fabric,” Stritzke added, in a reference to the U.S. presidential election campaign.

“In my experience, the outdoors is one of the great conveners–able to help people bridge divides,” he said. “We tend to put aside differences when we are presented with the magnificence of being in nature, no matter our beliefs or allegiances.”

An estimated 1.4 million people took part in 2015. This year’s participants are already posting pictures of their days out via the #OptOutside hashtag on Twitter and Instagram.

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