Microsoft’s foray into the crowded activity tracking market may be coming to an end. The Redmond-based company on Monday confirmed the Band 2 is no longer for sale through its website, and that there are currently no plans to release a follow-up—at least this year.
Could this be the end of the Microsoft Band for good?
ZDNet’s Mary Jo Foley first spotted the conspicuous lack of a Microsoft Band on the company’s website; the company then reached out to Foley to confirm inventory has dried up. A Microsoft spokesperson said the company still plans on investing in the Microsoft Health Platform but didn’t say if Band devices are gone for good. For what it’s worth, the Band software development kit has also been removed from Microsoft’s website, which means we shouldn’t expect any new third-party apps in the future.
Earlier this year, another report from Foley claimed the Microsoft Band was at the end of its run, with no new models expected in the future. With the Band 2 now gone from the Microsoft store (and Best Buy locations), it seems the company is retreating from creating hardware for the activity tracking space.
It remains to be seen if Microsoft will introduce any new fitness devices down the road but there’s certainly no lack of options on the market, including the Apple Watch.
Article source: http://www.technobuffalo.com/2016/10/04/microsoft-band-sales-halted/