AT&T introduces new unlimited data plan, doesn’t offer tethering

It seems Verizon has sparked an unlimited frenzy. Following in the footsteps of Verizon, T-Mobile, and Sprint, ATT on this week officially unveiled a new unlimited data plan, which will offer unlimited talk, text and data on 4 lines for $180.

The plan sounds very similar to an ATT plan that offered unlimited data for DirecTV and U-verse customers. Like Verizon’s offer, ATT says after 22GB of data is consumed, the carrier may slow speeds “during periods of network congestion.”

“We’re offering unlimited entertainment on the nation’s best data network where and when you want to enjoy more of what you love,” said David Christopher, CMO of the ATT Entertainment Group.

There is a caveat to the price, however. The $180 comes after a $40 credit for the fourth smartphone line. So, customers will have to pay $220 for a few months until the credit kicks in. If you want a single line on the new unlimited plan, you’ll have to pay $100, so there’s a benefit to getting more lines on the same plan.

ATT said customers on its new unlimited plan can talk, text, and use data in Canada and Mexico with no roaming charges, but only if they have the “Roam North American feature.”

No tethering option

Whereas Verizon, T-Mobile, and Sprint offer an option for tethering (up to 10GB of LTE), ATT’s new plan doesn’t have a comparable feature. That might turn folks off, especially road warriors.

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