Apple has confirmed that iOS users will start to see ads within their App Store search results starting next month. Its announcement comes after a successful three-month beta test, and Apple is now encouraging devs in the U.S. to join its Search Ads program.
Starting October 5, the ads for iOS apps will appear at the top of your App Store search results when you enter a keyword in the search box. Apple hopes that they will help users discover lesser-known apps that they might not have stumbled across in the charts.
The ads you see will be relevant to your search, and they’ll be highlighted in blue to distinguish them from the rest of your search results. Developers will be able to choose whether screenshots are displayed, or just a short description of their title.
“If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much [the developer is] willing to pay,” states the official Search Ads page on Apple’s website.
Apple has begun emailing developers in the U.S., encouraging them to take advantage of the Search Ads program. It is also offering them a $100 credit that will make their first campaign more affordable.
Article source: http://www.technobuffalo.com/2016/09/29/apple-is-bringing-ads-to-app-store-search-results-next-month/